Mgr. Václav Dušek & Assessment Systems

A Practitioner With a Track Record in Czech B2B Sales

Mgr. Václav Dušek brings together two domains that most consulting firms treat separately: deep expertise in B2B sales processes and genuine capability in data analytics and technology. This combination — the ability to understand what a sales team actually does and to instrument it with data — is the foundation of everything Assessment Systems delivers.

His career spans more than a decade of hands-on work in Czech B2B environments, beginning in direct sales and sales management roles before moving into the analytical and advisory side. Working across sectors including software, professional services, and business-to-business supply, he accumulated first-hand experience of the most common patterns of sales underperformance: poorly configured CRMs that teams route around, pipeline reviews based on intuition rather than data, and sales processes that have never been systematically examined against conversion data.

Assessment Systems was founded to address these patterns directly — not with generic sales training or off-the-shelf methodology frameworks, but with specific, data-grounded improvements to the processes that individual Czech businesses actually run. Every engagement begins with an honest assessment of where the sales data shows the pipeline is leaking, and every recommendation is tied to that evidence.

Mgr. Dušek holds a master's degree from a Czech university and has pursued continuing professional development in business data analytics, CRM systems architecture, and B2B sales methodology. He is based at Assessment Systems' office in Karlín, Praha 8, and works with clients across the Czech Republic and Central Europe.